Remaining a privately held corporation STANDARD SNACKS now produces and distributes more than 25 different varieties of great tasting products under a range of private and branded labels. With its own fleet of trucks which is the main support for an efficient selling of the products ( represented by 800 cars: small cars for collecting orders, vans for distribution and trucks for distribution all around the country and to the nearby countries ), STANDARD delivers snacks goodness to the whole Romanian market. In the last years, we started the exports to the European countries. We set up subsidiaries in Serbia Monte-Negro and Bulgaria. We co-operate with Hungarian, Greek and Moldavian distributors in order to impose our products in these countries as well. We developed our own national distribution network which is including now 34 subsidiaries all over Romania.
The company concentrated on manufacturing, while the marketing department secured many new wholesale and distributor accounts.
Based on the turnover and number of employees, in 2004, Standard Snacks entered the big companies’ category with around of 1100 employees.
The production activity takes place on the industrial platform Standard Snacks, which occupies an area of 35.000 sqm in Voluntari, Ilfov County, in 3 production halls. The main buildings are modern, provided with production facilities, endowed with all the utilities and modern, automatic production equipments and technological lines.
The production diversified year by year, starting in 1995 -1996 with extruded snacks using different identical natural flavors. In 1997 we began the fabrication of roasted and salted peanuts, expanded shrimps and vegetable cracks, salted and flavored expanded pellets chips. Since 2002 has started the production of salted and flavored popcorn.
In 2003, we put into operation the biggest production line in South-Eastern Europe, for crackers, pretzels and ministick. Due to the success of these products on the Romanian and international markets. In 2005, we put into operation the second line, on which we produce also sweet biscuits.
The high tech productive endowments allow the main advantages of our products compared to the competition: constant high quality, facing any international targets, original and attractive design of the packages, accessible prices for all consumers.
The future is both exciting and challenging. The company continues to position itself to supply the ongoing needs of its customers.
